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Coca-Cola is intertwined with the 2014 FIFA World Cup in a number of ways. The official song for the FIFA World Cup is Coca-Cola’s “The World Is Ours” written by world-class songwriting team Rock Mafia. The song captures the rhythms of Brazil along with the energy and passion it embodies. Millions of soccer fans around the world will enjoy the song’s rhythmic samba beat along with other Brazilan musical flavors like baile funk and technobrega. You can watch the anthem below:
The World is Ours was produced by Brazilian-born Mario Caldato Jr. and features the Brazilian percussion band Monobloco. You can find out more here.
Perhaps Coca-Cola’s most notable and widely seen participation in the 2014 FIFA World Cup is their limited edition packaging designs. To celebrate the event, FIFA World Cup branded bottles, fridge packs and collectible can designs were brought to market. The commemorative packaging was designed by Brazilian artist Speto to embody the spirit of Brazilian street art with the colors of the country’s flag. The design celebrates soccer, happiness and the power of the world’s most popular sport to bring people together.
Last but not least, in a large collaboration, brought together The Happiness Flag which was placed on the pitch before the opening match of the FIFA Cup. The faces of football fans from 207 countries were represented in the Happiness Flag, the largest ever digitally produced Photomosaic Flag. Over 200,000 fan images were used to recreate the design developed by street artist Speto in collaboaration with Argentinian artest Tec. Formed of 192 printed nylon fabric panels stitched together into an epci 3,015 square meter piece of art, it nearly covered the entire playing surface! The flag embodies football’s unbelievable power to bridge social, cultural and geographical divides to create a shared experience for everyone. You can view the digital version of the Happiness Flag on happinessflag.com where you can see an ariel shot of the flag. Hover over the mosaic to explore the photos.
You can keep with with everything Coca-Cola and FIFA by following @CocaCola on Twitter and liking CocaCola on Facebook and using the hashtag #WorldsCup.
Don’t forget to watch the US team play on Sunday (June 22)!
Feeling lucky? Enter to win a Coca-Cola FIFA prize pack ($50 Approximate Retail Value) which includes: Coca-Cola FIFA-branded backpack, water bottle, sandals, soccer ball, T-shirts, handkerchief, drawstring bag and more.
Promotional consideration for this content was provided by The Coca-Cola Company; however, Mommies with Cents is fully responsible forthis giveaway. All opinions expressed in this content are my own and not those of The Coca-Cola Company.
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This giveaway is open until June 27, 2014 at 12:01 am EST to U.S residents.
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I’d love to win the FIFA Coca Cola giveaway for my 7 year old son who is a soccer fanatic! Thank you