We’ve had some readers express interest in learning about blogging so we’ve decided to make it a weekly series on Mommies with Cents! If you are interested in learning how to start your own blog or to cultivate and grow the one you have, we welcome you to join us!
Today’s question is: Where do you find your blog stats?
When you start working with PR representatives and prospective advertisers you’ll probably be asked to provide from statistics. The best thing to do is provide this information in a media kit but that’s a lesson we’ll cover later. Here’s some helpful (hopefully!) information to get you started:
- Install a tracking code from a service such as Google Analytics or StatCounter– both sites have instructions on where and how to install the code. These will track your visitors so you’ll know your monthly page views, unique visitors etc.
- Alexa Rank– This is a ranking system of their own but a lot of people use it as a gauge. It also tracks your traffic & reach
- Google Page Rank– Another scoring system that is widely used. You are scored on a scale of 0-10. You can check your page rank here.
- Technorati– measures a site’s standing & influence in the blogosphere based on how many sites link to you. You need to get a “claim token” for Technorati to track this for you so you’ll have to sign up for an account.
- Facebook– If you don’t already have a fan page, its a good idea to create one. Make sure you sign up as a business then start building your fan base. You’ll want to post about your blog on Facebook to gain readers.
- Twitter– Create a Twitter account for your blog and build your followers. You’ll want to tweet links to your blog posts to bring readers to your site.
- Email Subscribers- Give your readers an option to subscribe to your blog via email. We use Feedburner. It’s free.
- Feed Subscribers- Give your readers an option to subscribe to your blog via a feed. You can use Feedburner for this as well. Feedburner will track how many subscribers you have so when you are asked, you’ll know.
I realize that for some of you, we may be getting into things you don’t have set up yet or don’t understand. Topics for the future! So stick around!
When Mindy and I started out we had no idea what we were doing. We learned as we went and even though it’s been a few years, there is still so much to learn! We are learning new things all of the time and it’s so much fun! We’ve had help along the way and we want to pay it forward. If you have a question you’d like to see answered here, we invite you to fill out the form below.