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Customers dressed “head to hoof” in cow attire will be rewarded with a free Chick-fil-A Meal (breakfast, lunch or dinner), which includes an entrée of choice, a side item and a Dr Pepper® (or other beverage choice). For those “too chicken” to wear full cow costumes, Chick-fil-A will award a complimentary entrée to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, hat or other accessory.
Chick-fil-A will launch a special website dedicated to the occasion on June 24. In addition to providing further details about the event, the site offers cow costume ideas and tips, as well as downloadable cow spots, masks and other bovine-themed accessories for customers to use to create their costumes. For the first time, the Chick-fil-A “Eat Mor Chikin®” Cows will embrace social media by tweeting, checking in on Foursquare and providing Facebook updates throughout the day from their profile pages. (Twitter; Foursquare; Facebook)
Show Us the Cow participants and fans may enter and vote for their favorite photos at www.ShowUsTheCow.com. The 10 entries with the most votes in each category will be selected as semifinalists and win a Chick-fil-A prize pack. Chick-fil-A, Inc. will select three finalists and one grand prize winner from both categories. Grand prize winners will receive free Kid’s Meals for a year, a Chick-fil-A party at their school, a $1,000 U.S. Series EE Savings Bond and a digital camera. The winning designs may also be featured on an upcoming Kid’s Meal bag. There will be a similar photo contest for adults on Facebook beginning July 8.