Toys“R”Us has teamed up with Save the Children (a nonprofit committed to ensuring all U.S. children have a healthy start) to raise money and create awareness to the Play with a Purpose project. This initiative will help provide children in impoverished regions of the country with opportunities and resources to integrate purposeful play into their everyday lives; a factor proven critical in children’s emotional, physical and cognitive development and future growth.
Did you know that 15.5 million US Children live in poverty and that many are lacking in daily playtime? Just 10 minutes of play improves children’s performance and enhances the progress of early development by 34%.
Now through April 17th, customers at Toys“R”Us or Babies“R”Us can make cash donations in store or online at Toysrus.com/PlayWithPurpose to help bring learning through play to kids in need. Donations will support Save the Children’s early childhood development programs, which help children in some of America’s most underprivileged areas thrive.
Watch this video to learn more:
The Play With Purpose campaign will support Save the Children’s early childhood development programs including Early Steps to School Success, Literacy/Healthy Choices and the SummerBoost Initiative all of which help children in some of America’s most underprivileged areas thrive.
Here are some statistics that support the campaign:
- Play builds the foundation for a lifetime of learning
- Pretend play with a child from 8 to 17 months old is linked to higher intellect at age 5
- Young children benefit from interaction, babbling, facial expressions and gestures, the absence of which from adults can lead to disparities in learning and behavior
- In one study, children ages 1 ½ to 2 ½ who were provided sets of plastic building bricks had significantly higher language scores six months later
- Even 10 minutes of play can improve a child’s performance, may encourage thinking and successfully controls behavior
- Children with access to a variety of toys reach higher levels of intellectual achievement
Did you know that play was so important to children? We can make sure that children from all walks of life are getting play time. Please consider a donation: Toysrus.com/PlayWithPurpose.